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Promotional Materials and Message Recall Intelligence Program
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MD MessageTRAC Overview
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MD MessageTRAC is a TDG-exclusive, customizable program that tracks, analyzes and provides "topline" perspectives on competitive promotional activities in real-time.
Program Value
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MD MessageTRAC provides our clients with:
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Timely access to competitive promotional materials that have been collected
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Competitive insights and human analytics of the message track and positioning
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Early detection of changes in competitive program/communication strategies
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Feedback from our MD MessageTRAC panels on promotional materials, messaging and competitive positioning
Outcome Benefit
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Actionable insights and strategic implications that MD MessageTRAC provides to our clients includes, but is not limited to:
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Comprehensive snapshot of competitor promotional activities - target audience, type/volume of promotion, activity over time, message emphasis, campaign evolution and MD topline opinions.
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Comprehensive communications include an executive summary, PowerPoint report and a digital library of materials
How Does It Work?
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Our clients define the parameters - category, audience, geography and frequency
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We assemble a MD MessageTRAC panel of highly-qualified HCPs based on client parameters
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The MD MessageTRAC panel collects materials and provides insights
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Our staff provides comprehensive deliverables in the form of a reader-friendly PowerPoint report and a digital compendium of materials
What Is Being Said About MD MessageTRAC?
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"TDG's MD MessageTRAC allows us to track promotional activity and materials in real-time, so we always know what the competitors are doing." - VP, Sales
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"The ability to gain feedback and topline thinking from the panel has been of huge benefit to us." - Brand Manager
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"MD MessageTRAC allows our team to react quickly to competitive activities as they pop up" - Associate Director, Strategy Planning